A farmer is convinced that his tractor will do more and better if it rolls on Goodyear tires rather than steel wheels. Includes scenes of tractor tire manufacturing.


This movie is part of the collection: Prelinger Archives

Producer: Goodyear Tire & Rubber Company
Sponsor: Goodyear Tire & Rubber Company
Audio/Visual: Si, B&W
Keywords: Tires; Agriculture: Farms and farming; Rural America

Creative Commons license: Public Domain

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Reviewer: Spuzz - - May 8, 2003
Subject: This is one you'll never get tired of (get it?)
In what was first percieved as just a pitch for the Goodyear tires made in the 1920's turns out to be much more. Farmer Miller is having trouble with his tires on his farm equipment. He turns to his editor friend and asks him about this newfangled technology in Goodyear rubber tires. After giving him the lo-down (spiel) about how wonderful these tires are, the real magic starts as we see farm equipment from yesteryear working on the plains. These equipment, now totally undescribable and out of date, look totally primitive to what we use today. Farmer Miller's son laso gets to go to the Goodyear tire making plant in Akron to see how the tires are made. I am quite sure this process has been modernized becuase it looks like a LOT of work, Convinced, Farmer Miller purchases a set of tires, and we all live happily ever after. Highly reccomended!

Shotlist

Silent film with liberal amount of title cards, all bearing Goodyear corporate logo.
Part I:

TC: "Jim Miller, owner of Sunnydale Farms, is hard-headed, but he's keen for more profits, lower costs, more comfort and leisure."
MCU man milks cow. (Jim Miller lives in Connellsville, Pennsylvania.)
MCU man at desk writing letter; there is a portrait of a man on the desk.
LS Bill Allen (editor of the journal Better Farming, with offices in the state of Iowa) seated at his desk. He calls his secretary over to dictate a letter. MS he dictates to her.
ECU typewriter platen (cylinder) with paper; we see the keys typing letters on paper (good). This shot will recur throughout the film.
LS mule teams pulling farm wagons
LS tractors with air-filled rubber tires
Runby shot showing tractor pulling cart -- fast
Tractor pulling harvesting equipment
Tractor pulling plow
CU of tractor pulling plow, seen from furrow height at ground level. The plow pulls away from the camera (good shot)
VS tractor pulling various implements
Tractor pulls hay wagon; farmhands on its top
LS parade of tractors following one another in a line (good)
ECU typewriter again
Tractor in orchard
Tractor on grassy lawn
Tractor in field; good VS of farming
CU hands signing letter and handling bunch of snapshots (photos, photographs)
VS inserts of rubber tires and agricultural implements (as seen in snapshots)
LS Jim Miller standing on farmhouse porch with wife, showing farm paper to her
LS Goodyear tire dealer in suit, hat and tie, greeting and shaking hands with Jim Miller, who is sitting on his tractor
Various charts and title cards comparing rubber vs. steel wheels
LS young man entering building seen from inside looking down
LS man climbing stairs to building, entering door (Goodyear facility in Akron, Ohio)
There follows a sequence shot at the Goodyear tire plant in Akron, showing the proces by which tractor tires are made.

Tire machine, trimming rubber sheets
Setting beads
Turning first band around bead
Placing second band of Supertwist Cord Plies
Turning down second and third bands around bead


Part II:

Centering unit of cushion rubber and cord breaker
Placing the tread slab
Putting on the sidewall rubber
Title card: "An unfamiliar shape but a complete tire."
Inflation of this air bag shapes the tire
Getting its face lifted
Into the mold for curing
Shots of the finished tire being lifted out of the mold by four workers
How to install tires -- replacing the steel wheel on the tractor
A steel-wheeled tractor slipping on the hill, contrasted with the good traction experienced with the rubber tire
Tractor in front of country house, driving in driveway hauling a cart
Steel-wheeled tractor trying to enter barn; rubber-tired tractor driving right in
Title card: "And do the hands like it!" (referring to farmhands)
CU hands holding sheet of paper; insert of "Savings" typed sheet
Hands holding sheet of figures and snapshot of Jim Miller
Tractor with Goodyear Sure-Grip tires at the National Plowing Contest. Its driver waves back to the camera as he drives away.
VS driver pats tractor tire, doffs hat to camera.
(This is probably Orvis Schroyer, National Champion Plowman).
CU tractor tire.
The End.




Agriculture Farming Laborsaving devices Marketing Sales Efficiency Rubber industry Tires Tiremaking Labor (rubber workers) Akron, Ohio Factories Industry
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